AddSecure, a leading European provider of secure IoT connectivity and end-to-end solutions, today announced the rebranding of Astrata Europe B.V. Following AddSecure’s acquisition of the European telematics division of Astrata in June 2024, the two companies will today officially align under the AddSecure name and brand.
This strategic move will consolidate their transport and logistics solutions, enhancing the market offering – including portfolio, expertise, and European market coverage – and reinforcing AddSecure's position as the leading provider of fleet management, transport management, and video telematics solutions in Europe.
Under the AddSecure name and brand, customers across Europe will benefit from a broader product portfolio, combined expertise, and enhanced operational excellence, while maintaining the same high level of service and quality they have come to expect. By aligning the resources, AddSecure aims to provide an even more comprehensive range of solutions.
"We are excited to announce the rebranding of Astrata Europe B.V. as AddSecure," said Claes Ödman, President of Smart Transport at AddSecure. "This strategic move allows us to leverage the strengths of both companies and provide our customers with an even more comprehensive and advanced suite of fleet management solutions. We remain committed to delivering the highest level of service and quality to our valued customers across Europe."
The rebranding marks a milestone in AddSecure's growth strategy and reaffirms the company's foothold in the transport and logistics industry.
Read the Astrata acquisition press release here.
More information about AddSecure’s range of fleet management solutions here.
